Out of Home Advertising association of america
Nielsen Digital OOH Advertising Studies -
"52% of the people who saw a digital billboard ad have used their cell phones to interact with the advertiser.” (i.e. visited their website, downloaded an app, accessed a coupon from the website, or made a purchase on their smartphone.) It goes on to say, “69% of those who noticed directions on a mobile digital billboard have visited the business within 30 minutes of viewing the ad. Of those who visited the business within 30 minutes, 98% have ever ended up making a purchase."
Recall Rates
awareness & engagement
awareness & engagement
Transport Advertising Council - reports 97% recall rates with mobile billboards.
Product Acceptance and Research Inc - reports 80% recall rates for specific ads.
awareness & engagement
awareness & engagement
awareness & engagement
NIELSEN DIGITAL OOH ADVERTISING STUDIES - "Over one-third of viewers (35%) visited the advertised store, restaurant or business after seeing a digital mobile billboard in the past year. 28% have seen a movie or TV show after seeing a mobile digital billboard. Over two-thirds (67%) of viewers have engaged in at least one measured actions after seeing a mobile digital billboard in the past year."
Cost-effective
Cost-effective
Cost-effective
Mobile billboards can be a cost-effective advertising option, especially when compared to other forms of advertising such as TV, radio or social media. They have a lower cost per impression (CPI) than other forms of advertising, which means you can reach more people for less money.
Impressions
Cost-effective
Cost-effective
Outdoor Advertising Association of America, Inc. - "Individual vehicle advertising generates up to 70,000 daily vehicle impressions."
Product Acceptance & Research - "Mobile advertising displays boost name recognition 15 times greater than any other form of advertising."